Adherence to public perceptions is the motive of almost every brand these days. It helps them shape the product strategy and marketing campaign.
Major players in the industry make all the possible moves to compel the target audience. One way of doing that is to tap into their emotions. The right campaign can help them to bring a change in consumer actions.
Given how brands can influence public actions, it is plausible to assume that they can move people in a meaningful direction. And right now, there is nothing more urgent than saving the environment. Our constant use of the planet’s resources has exhausted them. We have to fight against issues like carbon emissions and global warming.
Extinct species and escalated pollution are the consequences that tag, along with these issues. Currently, the Great Pacific Garbage Patch is three times the size of France. Indeed, the Earth stands at a scary juncture.
The Rise of Sustainable Companies
The alarming data around depleted resources and climate change has forced an average person to think about their carbon footprint. They have started to search for effective ways to protect the environment. Check out Positive Ways of Contributing to the environment to know more.
Siding with socially responsible brands is one way of doing that. These brands figure out ways to inspire sustainable practices in their business.
Some of the well-known companies like Cadbury and The Body Shop have already jumped onto this track. It gives them the power they need to grow and thrive in the marketplace. Over 90 percent of CEOs believe that sustainability is an essential requirement for success. And as per the Nielsen Global Sustainability report, 66 percent of the people said they’d gladly pay more for products from eco-friendly businesses.
Such a notable shift in public perceptions and their inclination to pay more for sustainable products has forced brands to come up with environmental initiatives. According to another study, 80 percent of the consumers said they would be willing to buy more from brands that value environmental protection over profitability.
Hence, it’s important to know the companies with eco-friendly practices so that we can make the right purchase decisions. Let’s have a look at X eco-friendly companies that can change the world through their quest of sustainability:
The tech tycoon Apple recently made its first move towards sustainability. It has committed to producing goods that are environmentally-friendly besides being innovative. Not only that, but they are also working to change their industrial operations to make them more eco-friendly. At present, it consumes 70 percent less power than it did ten years ago.
The company shows great devotion to change its tech gadgets and internal operations. They want to reduce manufacturing waste and have been quite successful so far.
Amazon is taking its social responsibility quite seriously. The company publicly talks about its commitment to the environment and the efforts they are making.
Through the Amazon Sustainability Data Initiative, it proves its dedication to innovation in eco-friendly approaches. Also, they use diverse content like blogs and videos to show their steps for environmental protection.
Amazon does not merely talk about environmental protection but demonstrates how others can follow the trend. Its collaborations and content are powerful enough to move people towards it.
Patagonia is a globally recognized retailer of active products. You can find all the essentials, like sleeping bags and snow gear. The company is aware that most of its consumers are in love with the environment. They make sure that their policies and products abide by the sustainability framework. Going green is its corporate philosophy. It goes like “100% for the planet.”
However, there are some loopholes in the business areas that they plan to fix periodically. For example, they have to use fossil fuels for the production of the outer shell of the coats. They plan on modifying this method with an environmental-oriented solution soon.
Being transparent on social media is what makes this company impressive for its customers. Patagonia also gives one percent of its sales to the Earth Tax. It helps to support environmental agencies across the world that are working to restore the natural essence of the Earth.
The toxic chemicals used to create textiles are the primary source of pollution originating from textile factories. Bn3th, the manufacturer of men’s essentials, is changing this element of textile production. The company strives to innovate every day, making sure every action will have a lesser impact on the environment.
The TENCEL™ Modal fibers, used in over 90% of its products, utilize environmentally responsible production procedures. Bn3th is also using XT2 Anti-odor technology in its products to ensure harmful products are not entering into the oceans. It has also partnered with notable climate-protection organizations like Protect Our Winters (POW), One Tree Planted, and The Surfrider Foundation.
The sustainability aspect that stands out for Bn3th is its promise to keep innovating. It seems like the company is always on the lookout to partner or venture a movement to improve the planet.
Meat production brings about some serious setbacks for sustainability efforts. Even though most of us love to eat it, this is a reality that we must face.
Don’t worry. We are not asking you to stop eating those burgers. Just go for more eco-friendly options, and you are good to go. Beyond Meat provides a good product range. Its plant-based meat is more nutritious than ordinary meat products.
Beyond Meat is a delicious option for all those planning to abandon meat products due to their environmental impact.
So are you all set to get going on the green wagon with your brand? Or leap onto it as an individual? Don’t just follow what others are doing but start thinking outside the box. It is high time to save the world, and each of us must do that with maximum effort.
Do you have any other ideas to bring about an eco-friendly change around us? Let us know.