Every responsible company needs to do whatever it can to successfully deal with the environmental issues we’re facing. We should be aware that almost every action we take affects the planet we’re living on and we need to change old habits that are detrimental to the environment. This will have a positive effect on both the environment and the image of your company, since people tend to support responsible local and global companies. That’s why it’s not surprising that many businesses have started to turn to green marketing strategies in an attempt to be perceived as eco-friendly companies.
Email marketing is recognized as one such strategy, since it’s both green and cheap. However, it still allows you to keep in touch with clients and promote eco-friendly goods. So, if you’re in charge of a company and would like to do more for our planet, take a look at the following tips for making your business greener.
Make it easy to use
The first rule of including as many customers as possible is to make signing up as simple as possible. Your aim is to get a large number of email addresses in order to be able to promote your green business. Another thing you should do is offer some kind of incentive for people who are considering joining your list. It can be a discount or giveaway, but people need to feel that they are getting something in return for signing up.
Keep your emails short
Most people on your list are bound to be quite busy and don’t want to spend a lot of time reading emails from various companies. You need to understand that they have just a little time and attention to spare, which means your communication needs to be relevant and succinct. Focus on key points and try to make them stand out, especially if the topic you’re covering in your messages is supposed to raise awareness for the environment. You and your colleagues should definitely consider an option to efficiently share Google contacts, since this is the most popular platform for email exchange.
Maintain regular contact, but don’t spam people
One more thing you should be careful about is the frequency at which you send your emails out. Since marketing emails are great at keeping your business in the mind of your clients, you need to ensure that they are sent out on a regular basis. On the other hand, you need to avoid sending them out too often, since people will much more likely to unsubscribe from your mailing list. If you manage to find the right frequency, your messages, in which you promote green products and services, will achieve their goal.
Integration of socials
No company can hope to achieve success without using all the benefits of social networks. Companies all over the world have realized the potential of this marketing tool as an eco-friendly way of keeping in touch with both current and prospective clients. That’s why your socials need to be integrated into your email campaigns if you wish to be able to boost the effects of both.
Remind contacts not to print your email
Unfortunately, there are still those who like to print out their emails, use them as physical to-do lists and then dump them in the bin eventually. Your emails messages should contain a friendly reminder to not print out the emails. That will surely make at least some people reconsider their habit of printing everything out. It’s even better if the reminder is printed in green.
It might be a good idea to include some eco-friendly quotes and/or links to your favorite eco-friendly charities. That will put people in the green mood and raise awareness about the environment. Adding some text or a graphic about eco-friendly charities to your email signature will surely show that your company is concerned about the well-being of our planet.
The fact that your email marketing campaign is green in its nature is fantastic, but there is more you can do to make it even greener and more eco-friendly, without jeopardizing the main aim of your campaign – keeping customers in the loop when it comes to your offer. Your task is to find methods to make email marketing campaigns for your green business even more efficient. If you manage to do that, you’ll be able to achieve your business goals and promote sustainable and eco-friendly behaviour.