UK’s first independently certified 100 per cent renewable electricity product hits the energy market with promise to bring a new ‘level of rigour’ to the green electricity market
Business energy supplier SmartestEnergy has today launched a new electricity offering it claims is the first in the country to be independently certified as coming from 100 per cent renewable sources.
Customers who switch to the new tariff, which has been assessed and certified by independent consultancy The Carbon Trust, will receive only electricity from renewable sources, backed with UK-recognised origin certificates. Under the scheme, renewable sources are defined as anaerobic digestion, biomass, hydro, solar PV, thermal, waste and wind generation.
SmartestEnergy hope the certification will set its new offer apart from the many other green energy tariffs available to businesses on the market, from both specialist energy suppliers and larger utilities.
Business demand for clean energy is growing, as more and more companies incorporate renewable energy pledges in their sustainability strategies.
“With so many businesses making public commitments about carbon reduction, we are proud to offer the most transparent renewable electricity supply in the UK market,” SmartestEnergy chief executive Robert Groves said in a statement. “We have worked closely with the Carbon Trust to ensure it will meet the strict audit standards that can help businesses to demonstrate their low carbon credentials.”
“Supplying renewable electricity is a growing part of our business and we are seeing more and more of our business customers ask us for certificate-backed renewable electricity products,” he added.
It is the latest move from SmartestEnergy to position itself as one of the most transparent energy suppliers on the market. In September 2016 it issued hundreds of companies with the UK’s first ‘energy labels’ promoting the source and carbon content of the clean electricity they purchase.
Similar in design to the energy efficiency labels found on household electrical appliances, the labels rated companies from A to G based on their electricity sourcing policy.
Hugh Jones, managing director of advisory at the Carbon Trust, said SmartestEnergy’s efforts are a welcome attempt to instil rigour into the energy market, particularly as firms adopt ever more ambitious emissions targets and renewable energy goals.
“A number of the companies we advise are committing to science-based carbon reduction targets and joining initiatives such as the RE100, so it’s crucial for them to be confident in the provenance of the electricity they are being supplied with,” he said in a statement in response to today’s news.
“Organisations are trying to do the right thing but they need to have confidence in the level of assurance available for what they are buying. We are pleased to be working with SmartestEnergy to bring the required level of rigour to the electricity market to allow companies to take more control of their emissions.”